S O L U T I O N: e - F R A
N C H I S E
Franchise and Brand
Management through Email Marketing
eFranchise™ is an ASP-based
email marketing solution that lets franchisers stay in
control of their global brand messaging - while
empowering franchise holders to quickly, easily and cost
effectively get the word out to their customers about
their local products and services.
|Three Levels of eFranchise
Our Corporate Brand service
lets franchisers send email to a master customer
list, yet have it appear as if the message has
been delivered by the local franchise. Using
pre-defined branded templates that incorporate
personalized, local content, Corporate Brand
gives franchisers complete brand image control,
plus a high level of interaction with local
NewsFlash Co-Brand service gives franchisees an
extra measure of control by enabling them to
plug localized content such as in-store
promotions and local events into a pre-defined
template and content model defined by Corporate.
Franchisees are given all the tools they need to
manage their individual customer lists, and they
have the power to publish their own newsletter
in a controlled environment, with style and
content more than 50% predefined by the
Our Local Brand service offers franchisees
maximum control over the content of their email
and eNewsletter campaigns, while maintaining the
integrity and consistency of the global brand
through use of a pre-defined template. With
Local Brand, the franchiser provides access to
the service, plus a "branded" template and
library of content. Franchisees can choose which
content to place in the newsletter: content from
the library or content they provide on their
own, including localized events and promotions.
If you are running a
franchise business, it is likely you are facing a number
of communications challenges:
- How do you promote a
consistent, clear and secure brand message in
today's global economy?
- How do you enable local
franchises to deliver localized communications to
customers and prospects?
- How do you track
campaign success, and compare results from region to
- How do you respond
quickly to inquires and leads regarding franchise
The NewsFlash offers a
unique, easy to implement service that answers all of
these questions. It not only lets you promote and manage
your brand, but also gives you an efficient and
cost-effective way to communicate with your franchisees
and support them with localized marketing services. Even
better, you can do it without the heavy cash
expenditures required to advertise in major publications
or to create costly direct mail programs.
eFranchise also helps
Franchisers differentiate their businesses and enhance
franchise development by providing a fast, efficient way
to track and respond to inquires and leads.
eFranchise Makes It
Promote your brand message
while delivering localized content with customized
and personalized email communications.
Format content globally and
personalize it locally with sophisticated content
formatting and integrated content management tools.
Achieve maximum impact with personalized full-color
HTML emails complete with audio, graphics, images,
links and a companion micro-site.
Host a globally branded but
localized companion micro-site, extending the life
of a campaign and brand by providing a deeper
involvement with your products and services but with
a more personal touch. Send messages globally, but
have each appear to originate from the local Channel
Capture Click Through Rates
and collect data about those who respond to learn
more about buyer and affiliate behavior
Analyze and download results
of marketing campaigns in real-time, reporting at
both the local and the global level.
Survey buyer habits and
Interact with the customer,
enabling quick response rates to inquires and
emails. Fast response ensures long-term, lasting
Manage your database by
uploading local customer lists to our secure system
where we handle high speed delivery, bounce
management, list management, and opt-in/opt-out
What do you have to
say for yourself?
Whatever your business has
to communicate, The NewsFlash can help you deliver the
right message to the right person at the right
time—quickly, reliably and cost-effectively. Here’s how:
service. All the tools you need to manage the full
cycle of creating and distributing email
campaigns—formatting, content management, distribution,
interactivity, and feedback—are accessible on
thenewsflash.info through any standard Web browser. No
software to buy, install or maintain. No IT support
microsite. The NewsFlash creates
a companion microsite for each email. The site content
and navigation grow dynamically with each campaign,
amplifying response by pulling in additional prospects
Syndicated or original
content. With The NewsFlash, it’s a snap to plug in
your own articles. Or you can select “ready-to-use”
content from our 100,000-article library (and growing
daily!) of leading publishers such as Inc, NewsEdge ,
Entrepreneur Magazine and Cahners Business Information
to name a few. We can even arrange for custom-created
content to match your promotions and editorial calendar.
“one-on-one” eMarketing. You can improve response by
dynamically delivering personalized content based on
both personal and local channel partner profiles. That
means you can evolve and segment content and promotional
offers based on which articles and programs are most
popular, and exactly who is reading what.
Profiles can be built from
custom subscription forms, click-through behavior and
responses to email surveys. The profiles can also be
used to form new subscriber lists and provide detailed
analysis of a newsletter’s audience and its preferences.
Other cool tools.
The The NewsFlash service also includes viral marketing
(“Refer a Colleague”) and subscription tools that can
build lists for you, distribution tools to protect the
rights and privacy of your subscribers and useful survey
tools for reader feedback. All is available through a
simple Web interface.
The NewsFlash is 100% committed to delivering
super-responsive customer service, available via email
and phone. We’re always happy to help with any questions
you may have, and do our best to make it easy for you to
get in touch with us.
Look like a
million. Or a billion, for that matter.
No matter how small, or how
big, your channel is today, your company will be judged
by the quality of its communications.
“Who is The
NewsFlash, and why should I let you into my In box?”
The NewsFlash is the
industry leader in the creation, distribution and
management of branded eNewsletters and email marketing
solutions that are cost-effective and deliver high ROI.
In fact, we were a pioneer of the medium, “way back” in
1998. We’re a financially healthy company, with solid
management and a sky-high vision for the future.
We’ve embraced the
principals of successful eMarketing—opt-in,
customer-focused, personalized, retention-oriented,
private and trustworthy—and taken them several steps
further. As a result, our innovative programs have
attracted forward-thinking clients from all over the
world—including Fortune 500 companies like General
Electric, Panasonic and Citibank and emerging firms in a
variety of industries.
The The NewsFlash
management team has deep expertise in messaging
technology, content management, database management,
email distribution, Web-based applications, on-line
publishing and email marketing. We measure our success
by how well our clients are able to use our service to
create competitive advantage, and to drive increased
revenues and higher marketing ROI. To that end, we’re
constantly looking for innovative ways to improve our
products and our services.
We’ve got the back
end covered, too.
The NewsFlash has partnered
with the leaders in high-bandwidth delivery technology
to provide a scalable, reliable and secure service for
eNewsletter programs of any size and volume. Our
redundant backbone and data center is in a
state-of-the-art, highly secure facility that guarantees
a 99.999 percent service level.
of the The NewsFlash subscription system is a
proprietary, scalable email generation and distribution
engine that dynamically assembles each email as a unique
message. Currently capable of delivering a billion or
more emails each month, this system architecture is
easily expandable to accommodate the needs of our
customers. We’re ready when you are.
Is The NewsFlash
really as good as it sounds? Try it for free, and
First, go to www.thenewsflash.info.
Then sign up for the free 15-day demo, and email 100
newsletters on us. You’ll be convinced. Of course, we’re
also happy to discuss your specific business needs. Give
us a call at (866) 824-9543