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Terms of Service

The NewsFlash Rules and Regulations

UCE/Spam Policy and Compliance

As an online service that enables the broadcast of email newsletters, we are very sensitive to issues regarding unwanted emails and spam. We work with all of our customers to make sure they understand and abide by the principals of email protocol and strict "opt-in" policy.

Newsletters, by their nature, are best used only as "opt-in" communications between a company and its customers and an organization and its members. Unlike other forms of direct marketing, newsletter marketing is often used as a tool for educating and building long-term bonds with customers.

Rules regarding email communications
We require all emails that are sent on behalf of our customers to be opt-in communications. This means the email recipient has at one time supplied their email address to receive email communications and/or has a pre-existing business or personal relationship. Opt-in subscription management tools must be employed at all times and opt-out requests must be honored and remembered without exception. Customers who upload email lists must agree to these terms and may be required to provide supporting documentation indicating the opt-in nature of their list. Customers may not upload lists that have been purchased or obtained from a third party.

Opt-in Tools
We take the issue of unwanted email seriously and provide many powerful tools within our technology to help assure and enforce the "opt-in" nature of the service. These tools include: Embedded subscribe/unsubscribe box, instant remove link at the bottom of every message, confirmed opt-in, and opt-out protection.

Embedded subscribe/unsubscribe
The default layout of every newsletter includes an easy to use subscription management module. This is a form that sits within the page allowing subscribers to easily add or remove their email address from the newsletter list.

Instant remove link
In addition to the subscription module, at the bottom of every email sent, recipients have a one-click option to remove themselves from the list. A single click on this link will instantly remove their email address and prevent future correspondence.

Confirmed Opt-in
The best way to ensure a clean opt-in list is to request confirmation of every subscription request via email. The built-in confirmation system allows each subscription request to be answered with an immediate, customizable email notification that asks the subscriber to click a link to accept or decline the subscription request.

Opt-out protection
When an email address is removed, the system remembers exactly who opted-out and can prevent this person from being mistakenly re-added to the subscriber list. This protects the subscriber and enforces the opt-in policy to which the newsletter publisher has agreed to abide.

Spam and Policy Abuse
Despite all of these precautions and policies, there remains the possibility that a customer will send emails to a person (or a list of people) who will view the email received as un-welcomed solicitation or unwanted email. In some cases this may be due to a misunderstanding between our customer and the recipient. In other cases this may be due to an abuse of our email policies. As a first step, we encourage email recipients to first consider if they are indeed part of the "opt-in" email list that this publisher has used. If not, and in light of these potential problems, a special email box has been reserved for reporting spam mail and The NewsFlash policy abuse. To file a report, send an email to All abuse reports are read and evaluated by our Abuse Investigations team.

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