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UCE/Spam Policy and Compliance
As an online service that enables
the broadcast of email newsletters, we are very
sensitive to issues regarding unwanted emails and spam.
We work with all of our customers to make sure they
understand and abide by the principals of email protocol
and strict "opt-in" policy.
Newsletters, by their nature, are
best used only as "opt-in" communications between a
company and its customers and an organization and its
members. Unlike other forms of direct marketing,
newsletter marketing is often used as a tool for
educating and building long-term bonds with customers.
Rules regarding email
communications
We require all emails that
are sent on behalf of our customers to be opt-in
communications. This means the email recipient has at
one time supplied their email address to receive email
communications and/or has a pre-existing business or
personal relationship. Opt-in subscription management
tools must be employed at all times and opt-out requests
must be honored and remembered without exception.
Customers who upload email lists must agree to these
terms and may be required to provide supporting
documentation indicating the opt-in nature of their
list. Customers may not upload lists that have been
purchased or obtained from a third party.
Opt-in Tools
We take the issue of unwanted email seriously and
provide many powerful tools within our technology to
help assure and enforce the "opt-in" nature of the
service. These tools include: Embedded
subscribe/unsubscribe box, instant remove link at the
bottom of every message, confirmed opt-in, and opt-out
protection.
Embedded
subscribe/unsubscribe
The default
layout of every newsletter includes an easy to use
subscription management module. This is a form that
sits within the page allowing subscribers to easily
add or remove their email address from the
newsletter list.
Instant remove link
In addition to the subscription module,
at the bottom of every email sent, recipients have a
one-click option to remove themselves from the list.
A single click on this link will instantly remove
their email address and prevent future
correspondence.
Confirmed Opt-in
The best way to ensure a clean opt-in
list is to request confirmation of every
subscription request via email. The built-in
confirmation system allows each subscription request
to be answered with an immediate, customizable email
notification that asks the subscriber to click a
link to accept or decline the subscription request.
Opt-out protection
When an email address is removed, the
system remembers exactly who opted-out and can
prevent this person from being mistakenly re-added
to the subscriber list. This protects the subscriber
and enforces the opt-in policy to which the
newsletter publisher has agreed to abide.
Spam and Policy Abuse
Despite all of these precautions and
policies, there remains the possibility that a customer
will send emails to a person (or a list of people) who
will view the email received as un-welcomed solicitation
or unwanted email. In some cases this may be due to a
misunderstanding between our customer and the recipient.
In other cases this may be due to an abuse of our email
policies. As a first step, we encourage email recipients
to first consider if they are indeed part of the
"opt-in" email list that this publisher has used. If
not, and in light of these potential problems, a special
email box has been reserved for reporting spam mail and
The NewsFlash policy abuse. To file a report, send an
email to abuse@thenewsflash.com.
All abuse reports are read and evaluated by our Abuse
Investigations team.
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