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Solution:eChannel

Channel and Brand Management through Email Marketing

The NewsFlash publishing solutions are ASP-based channel marketing solutions enable Channel Marketing Managers to leverage online email and Web communications to effectively deliver the corporate message throughout the channel – globally.

An eNewsletter and a Web page, too!
The NewsFlash gives you a unique, two-method approach to eMarketing that no other email marketing company provides. With every eNewsletter or email campaign, we automatically create (and host) a companion Web site.

This not only gives your responders a convenient place to go for more information. It puts all of your tracking data in one place-from click-through to purchase. No need to go to IT or your Webmaster for a separate landing page, and no need to try to mix and match tracking data from multiple sources.

Having a web-site with each campaign lets clients see and interact with your message through two mediums, email and the Web. Clients return for more news at their convenience, and you get more information about them each time they visit. In fact, an The NewsFlash campaign typically receives 15%-30% more usable response information than the standard email blast.

The NewsFlash offers Channel Marketing Managers a great tool to not only promote and manage their brand, but also an efficient and cost effective way to provide their channel with localized marketing services and selling tools. All of this without the heavy cash expenditures required to advertise in major publications or the cost to create direct marketing programs.

The NewsFlash publishing solutions enable Corporate Marketing and Channel Marketing Managers to control their global brand and product messaging while empowering their local Channel Members to quickly, easily, and cost effectively get the word out to local customers about the products or services being offered.

The NewsFlash publishing solutions can also help Channel Managers to differentiate their businesses by providing a fast and efficient way to track and respond to inquires and to ensure better channel development though professionally branded email services.

  • Promote your brand message while delivering localized content with customized and personalized email communications that allow you to control and define your brand with a specific look and feel

  • Format globally and personalize it locally with sophisticated content formatting and integrated content management tools. Deliver personalized full-color HTML emails complete with audio, graphics, images, links and a companion micro-site.

  • Host a globally branded but localized companion micro-site, extending the life of a campaign and brand by providing a deeper involvement with your products and services but with a more personal touch. Send messages globally, but have each appear to originate from the local Channel Member.

  • Capture Click Through Rates and collect data about those who respond to learn more about buyer and affiliate behavior

  • Analyze and download results of marketing campaigns in real-time, reporting at both the local and the global level.

  • Survey buyer habits and franchise preferences.

  • Interact with the customer, enabling quick response rates to inquires and emails. Fast response ensures long-term, lasting customer relationships.

  • Manage your database by uploading local customer lists to our secure system where we handle high speed delivery, bounce management, list management, and opt-in/opt-out tools.

What do you have to say for yourself?

Whatever your business has to communicate, The NewsFlash can help you deliver the right message to the right person at the right time—quickly, reliably and cost-effectively. Here’s how:

Complete Web-based service. All the tools you need to manage the full cycle of creating and distributing email campaigns—formatting, content management, distribution, interactivity, and feedback—are accessible at our web site, www.thenewsflash.info through any standard Web browser. No software to buy, install or maintain. No IT support needed.

Dynamic companion microsite.  The NewsFlash creates a companion microsite for each email. The site content and navigation grow dynamically with each campaign, amplifying response by pulling in additional prospects and customers.

Syndicated or original content. With The NewsFlash, it’s a snap to plug in your own articles. Or you can select “ready-to-use” content from our 100,000-article library (and growing daily!) of leading publishers such as Inc, NewsEdge , Entrepreneur Magazine and Cahners Business Information to name a few. We can even arrange for custom-created content to match your promotions and editorial calendar.

Personalized, “one-on-one” eMarketing. You can improve response by dynamically delivering personalized content based on both personal and local channel partner profiles. That means you can evolve and segment content and promotional offers based on which articles and programs are most popular, and exactly who is reading what.

Profiles can be built from custom subscription forms, click-through behavior and responses to email surveys. The profiles can also be used to form new subscriber lists and provide detailed analysis of a newsletter’s audience and its preferences.

Other cool tools. The The NewsFlash service also includes viral marketing (“Refer a Colleague”) and subscription tools that can build lists for you, distribution tools to protect the rights and privacy of your subscribers and useful survey tools for reader feedback. All is available through a simple Web interface.

Solid support. The NewsFlash is 100% committed to delivering super-responsive customer service, available via email and phone. We’re always happy to help with any questions you may have, and do our best to make it easy for you to get in touch with us.

Look like a million. Or a billion, for that matter.

No matter how small, or how big, your channel is today, your company will be judged by the quality of its communications.

“Who is The NewsFlash, and why should I let you into my In box?”

The NewsFlash is the industry leader in the creation, distribution and management of branded eNewsletters and email marketing solutions that are cost-effective and deliver high ROI. In fact, we were a pioneer of the medium, “way back” in 1998. We’re a financially healthy company, with solid management and a sky-high vision for the future.

We’ve embraced the principals of successful eMarketing—opt-in, customer-focused, personalized, retention-oriented, private and trustworthy—and taken them several steps further. As a result, our innovative programs have attracted forward-thinking clients from all over the world—including Fortune 500 companies like General Electric, Panasonic and Citibank and emerging firms in a variety of industries.

The The NewsFlash management team has deep expertise in messaging technology, content management, database management, email distribution, Web-based applications, on-line publishing and email marketing. We measure our success by how well our clients are able to use our service to create competitive advantage, and to drive increased revenues and higher marketing ROI. To that end, we’re constantly looking for innovative ways to improve our products and our services.

We’ve got the back end covered, too.

The NewsFlash has partnered with the leaders in high-bandwidth delivery technology to provide a scalable, reliable and secure service for eNewsletter programs of any size and volume. Our redundant backbone and data center is in a state-of-the-art, highly secure facility that guarantees a 99.999 percent service level.

The heart of the The NewsFlash subscription system is a proprietary, scalable email generation and distribution engine that dynamically assembles each email as a unique message. Currently capable of delivering a billion or more emails each month, this system architecture is easily expandable to accommodate the needs of our customers. We’re ready when you are.

Is The NewsFlash really as good as it sounds? Try it for free, and decide.

First, go to www.theNewsFlash.info. Then sign up for the free 15-day demo, and email 100 newsletters on us. You’ll be convinced. Of course, we’re also happy to discuss your specific business needs. Give us a call at (866) 824-9543

Copyright 2006    All rights reserved.
Ahead of the Curve is a trademark of The NewsFlash Corporation
  
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