eNewsletter: Powerful, more effective email marketing
eMarketing campaigns are a
powerful tool - they build business, save money and
deliver promotions quickly and effectively. The The
NewsFlash eCampaigner solution provides your company
with a complete, customizable platform for creating,
distributing and analyzing the effectiveness of entire
The NewsFlash takes
e-communications to the next level by combining
full-color, trackable, HTML email campaigns with the
power of a companion micro-site (i.e., landing page)
that is automatically published on the Web with each new
promotion. This unique feature allows your company to
pull in more prospects, to convert them faster and to
increase revenue from existing, prospects, customers and
distribution channels - all without the need for
internal IT support.
|An email marketing service and a Web page
The NewsFlash gives you a unique, two-method
approach to eMarketing that no other email
marketing company provides. With every
eNewsletter or email campaign, we automatically
create (and host) a companion Web site.
built-in "landing page" not only gives your
responders a convenient place to go for more
information. It puts all of your tracking data
in one place-from click-through to purchase. No
need to go to IT or your Webmaster for a
separate landing page, and no need to try to mix
and match tracking data from multiple sources.
web-site with each campaign lets clients see and
interact with your message through two mediums,
email and the Web. Clients return for more
information at their convenience, and you get
more information about them each time they
visit. In fact, an The NewsFlash campaign
typically receives 15%-30% more usable response
information than the standard email blast.
All you need under
Whatever your business has to communicate,
The NewsFlash can help you deliver the right message to
the right person at the right time—quickly, reliably and
cost-effectively. Here’s how:
eMarketing service. All the tools you need to
manage the full cycle of creating and distributing
eMarketing programs - formatting, content management,
distribution, interactivity, feedback, and reporting -
are accessible on thenewsflash.info through any standard
Web browser. No software to buy, install or maintain. No
IT support needed.
"landing page". The NewsFlash creates a
companion microsite (also known as a "landing page") for
each email campaign. This special destination provides a
place to expand your marketing message, provide further
interactivity and multimedia presentations, and collect
further feedback and response data.
Select from "ready-to-use" templates that are easily
customizable. Once a template is designed, it can be
saved and re-used for future campaigns. One account may
have templates for invitations, promotions, event
reminders, and more.
and Reporting. Compare effectiveness of each
campaign through detailed analytics provided by The
NewsFlash. Detailed analytics can be used to build more
highly targeted promotional campaigns, offering higher
original content. With The NewsFlash, it's a
snap to plug in your own content. Or you can select
"ready-to-use" content from our 100,000-article library
(and growing daily!) of leading publishers such as Inc,
NewsEdge and Cahners Business Information. We can even
arrange for custom-created content to match your
"one-on-one" eMarketing. You can improve
response by dynamically delivering personalized content
based on user profiles. That means you can evolve and
segment content and editorial based on which articles
are most popular, and exactly who is reading what.
Profiles can be built from
custom subscription forms, click-through behavior and
responses to marketing surveys. The profiles can also be
used to form new subscriber lists and obtain detailed
analysis of customers and their preferences.
Other cool tools.
The The NewsFlash service also includes viral marketing
("Refer a Colleague") and subscription tools that can
build lists for you, distribution tools to protect the
rights and privacy of your subscribers and useful survey
tools for customer feedback. All available through a
simple Web interface.
The NewsFlash is 100% committed to delivering
super-responsive customer service, available via email
and phone. We're always happy to help with any questions
you may have, and do our best to make it easy for you to
get in touch with us.
Look like a
million. Or a billion, for that matter.
No matter how small, or how
big, your business is, your customers and prospects will
judge you by the quality of your communications. That's
why many of the largest corporations-including American
Express, Panasonic, General Electric, Citibank, Scudder,
Hewlett-Packard and others-count on The NewsFlash to put
their best e-foot forward.
“Who is The
NewsFlash, and why should I let you into my In box?”
The NewsFlash is the
industry leader in the creation, distribution and
management of branded eNewsletters and email marketing
solutions that are cost-effective and deliver high ROI.
In fact, we were a pioneer of the medium, "way back" in
1998. We’re a financially healthy company, with solid
management and a sky-high vision for the future.
We’ve embraced the
principals of successful eMarketing—opt-in,
customer-focused, personalized, retention-oriented,
private and trustworthy—and taken them several steps
further. As a result, our innovative programs have
attracted forward-thinking clients from all over the
world—including Fortune 500 companies like General
Electric, Panasonic and Citibank and emerging firms in a
variety of industries.
The The NewsFlash
management team has deep expertise in messaging
technology, content management, database management,
email distribution, Web-based applications, on-line
publishing and email marketing. We measure our success
by how well our clients are able to use our service to
create competitive advantage, and to drive increased
revenues and higher marketing ROI. To that end, we’re
constantly looking for innovative ways to improve our
products and our services.
We’ve got the back
end covered, too.
The NewsFlash has partnered
with the leaders in high-bandwidth delivery technology
to provide a scalable, reliable and secure service for
eMarketing programs of any size and volume. Our
redundant backbone and data center is in a
state-of-the-art, highly secure facility that guarantees
a 99.999 percent service level.
of the The NewsFlash subscription system is a
proprietary, scalable email generation and distribution
engine that dynamically assembles each email as a unique
message. Currently capable of delivering a billion or
more emails each month, this system architecture is
easily expandable to accommodate the needs of our
customers. We’re ready when you are.
Is The NewsFlash
really as good as it sounds? Try it for free, and
First, go to www.thenewsflash.info.
Then sign up for the free 15-day demo, and send 100
emails on us. You’ll be convinced. Of course, we’re also
happy to discuss your specific business needs. Give us a
call at (866) 824-9543.