Channel and Brand
Management through Email Marketing
NewsFlash ePublishing is an ASP-based channel
marketing solution built around the The NewsFlash online
marketing platform. It enables Channel Marketing
Managers to leverage online email and Web communications
to effectively deliver the corporate message throughout
the channel – globally.
|An eNewsletter and a Web page, too!|
The NewsFlash gives you a unique, two-method
approach to eMarketing that no other email
marketing company provides. With every
eNewsletter or email campaign, we automatically
create (and host) a companion Web site.
only gives your responders a convenient place to
go for more information. It puts all of your
tracking data in one place-from click-through to
purchase. No need to go to IT or your Webmaster
for a separate landing page, and no need to try
to mix and match tracking data from multiple
web-site with each campaign lets clients see and
interact with your message through two mediums,
email and the Web. Clients return for more news
at their convenience, and you get more
information about them each time they visit. In
fact, an The NewsFlash campaign typically
receives 15%-30% more usable response
information than the standard email blast.
The NewsFlash offers Channel
Marketing Managers a great tool to not only promote and
manage their brand, but also an efficient and cost
effective way to provide their channel with localized
marketing services and selling tools. All of this
without the heavy cash expenditures required to
advertise in major publications or the cost to create
direct marketing programs.
NewsFlash ePublishing services enable Corporate Marketing and
Channel Marketing Managers to control their global brand
and product messaging while empowering their local
Channel Members to quickly, easily, and cost effectively
get the word out to local customers about the products
or services being offered.
NewsFlash ePublishing services can also help Channel Managers to
differentiate their businesses by providing a fast and
efficient way to track and respond to inquires and to
ensure better channel development though professionally
branded email services.
Promote your brand message
while delivering localized content with customized
and personalized email communications that allow you
to control and define your brand with a specific
look and feel
Format globally and
personalize it locally with sophisticated content
formatting and integrated content management tools.
Deliver personalized full-color HTML emails complete
with audio, graphics, images, links and a companion
Host a globally branded but
localized companion micro-site, extending the life
of a campaign and brand by providing a deeper
involvement with your products and services but with
a more personal touch. Send messages globally, but
have each appear to originate from the local Channel
Capture Click Through Rates
and collect data about those who respond to learn
more about buyer and affiliate behavior
Analyze and download results
of marketing campaigns in real-time, reporting at
both the local and the global level.
Survey buyer habits and
Interact with the customer,
enabling quick response rates to inquires and
emails. Fast response ensures long-term, lasting
Manage your database by
uploading local customer lists to our secure system
where we handle high speed delivery, bounce
management, list management, and opt-in/opt-out
What do you have to
say for yourself?
Whatever your business has
to communicate, The NewsFlash can help you deliver the
right message to the right person at the right
time—quickly, reliably and cost-effectively. Here’s how:
service. All the tools you need to manage the full
cycle of creating and distributing email
campaigns—formatting, content management, distribution,
interactivity, and feedback—are accessible through any standard Web browser. No
software to buy, install or maintain. No IT support
microsite. The NewsFlash creates
a companion microsite for each email. The site content
and navigation grow dynamically with each campaign,
amplifying response by pulling in additional prospects
Syndicated or original
content. With The NewsFlash, it’s a snap to plug in
your own articles. Or you can select “ready-to-use”
content from our 100,000-article library (and growing
daily!) of leading publishers such as Inc, NewsEdge ,
Entrepreneur Magazine and Cahners Business Information
to name a few. We can even arrange for custom-created
content to match your promotions and editorial calendar.
“one-on-one” eMarketing. You can improve response by
dynamically delivering personalized content based on
both personal and local channel partner profiles. That
means you can evolve and segment content and promotional
offers based on which articles and programs are most
popular, and exactly who is reading what.
Profiles can be built from
custom subscription forms, click-through behavior and
responses to email surveys. The profiles can also be
used to form new subscriber lists and provide detailed
analysis of a newsletter’s audience and its preferences.
Other cool tools.
The The NewsFlash service also includes viral marketing
(“Refer a Colleague”) and subscription tools that can
build lists for you, distribution tools to protect the
rights and privacy of your subscribers and useful survey
tools for reader feedback. All is available through a
simple Web interface.
The NewsFlash is 100% committed to delivering
super-responsive customer service, available via email
and phone. We’re always happy to help with any questions
you may have, and do our best to make it easy for you to
get in touch with us.
Look like a
million. Or a billion, for that matter.
No matter how small, or how
big, your channel is today, your company will be judged
by the quality of its communications.
“Who is The
NewsFlash, and why should I let you into my In box?”
The NewsFlash is the
industry leader in the creation, distribution and
management of branded eNewsletters and email marketing
solutions that are cost-effective and deliver high ROI.
In fact, we were a pioneer of the medium, “way back” in
1998. We’re a financially healthy company, with solid
management and a sky-high vision for the future.
We’ve embraced the
principals of successful eMarketing—opt-in,
customer-focused, personalized, retention-oriented,
private and trustworthy—and taken them several steps
further. As a result, our innovative programs have
attracted forward-thinking clients from all over the
world—including Fortune 500 companies like General
Electric, Panasonic and Citibank and emerging firms in a
variety of industries.
The The NewsFlash
management team has deep expertise in messaging
technology, content management, database management,
email distribution, Web-based applications, on-line
publishing and email marketing. We measure our success
by how well our clients are able to use our service to
create competitive advantage, and to drive increased
revenues and higher marketing ROI. To that end, we’re
constantly looking for innovative ways to improve our
products and our services.
We’ve got the back
end covered, too.
The NewsFlash has partnered
with the leaders in high-bandwidth delivery technology
to provide a scalable, reliable and secure service for
eNewsletter programs of any size and volume. Our
redundant backbone and data center is in a
state-of-the-art, highly secure facility that guarantees
a 99.999 percent service level.
of the The NewsFlash subscription system is a
proprietary, scalable email generation and distribution
engine that dynamically assembles each email as a unique
message. Currently capable of delivering a billion or
more emails each month, this system architecture is
easily expandable to accommodate the needs of our
customers. We’re ready when you are.
Is The NewsFlash
really as good as it sounds? Try it for free, and
First, go to www.thenewsflash.info.
Then sign up for the free 15-day demo, and email 100
newsletters on us. You’ll be convinced. Of course, we’re
also happy to discuss your specific business needs. Give
us a call at (866) 824-9543.